There was a time when if you heard about Stories you immediately thought of Snapchat. Since 2016, however, things have changed, and now we can definitely say that the "king" of the stories is the giant Instagram (with Facebook attached). The platform, launched in October 2010 , continues to evolve, and never before have Instagram stories been fundamental. Yes, I'm not just talking about the passionate users for whom swiping is now a daily habit, but also and above all about brands and businesses. It's clear by now that videos are slowly - but not too much - taking over photos (check out these video marketing stats for more), and today Instagram Stories are almost more important than posts. But what are Instagram Stories really, how do they work, and who sees the Stories on Instagram? START YOUR ONLINE BUSINESS TODAY Click below and start your free trial with Shopify. TRY SHOPIFY What are Instagram Stories You always hear about the Instagram story, but do you really know what it is? Instagram has described them as a way to share all the moments of your day, not just the ones you want to keep on your profile. Reason why all content posted on Instagram Stories disappears after 24 hours - unless you save it in Featured Stories, but we'll talk about that later. Instagram stories allow users to create a slideshow of photos and videos, telling a story that is much more complete and engaging than what you can tell with a post. In a certain sense, even more "light". The stories you post on Instagram don't clog your followers' feed, and are capable of generating never-before-seen levels of interaction. Precisely for this reason, brands base almost all of their success on Instagram on this functionality. Not only that, another advantage that Instagram stories have is that they are able to significantly boost the number of private messages. So much so that Instagram Direct has become one of the most popular messaging apps in the world (with over 375 million users! ). instagram story for brand Who sees the stories on Instagram? Each time you post a story, the circle around your Philippines Photo Editor profile picture changes from the usual gray to pink, letting all your followers know that you've posted new content. At this point, you may be wondering who is seeing your Instagram Stories. Let's start by saying that you, and only you, choose who to show your stories to. In fact, the platform has recently added the ability to select your "closest Instagram friends". Basically, you can create a list of friends, and when you post your stories you can choose whether to show them to all your followers or just your close friends. You know the pink headband we talked about earlier? If you post a story reserved for your close friends, the circle will turn green - but only for users who belong to your list! Aside from that, you also have the ability to control who actually viewed your Stories. Just click on your profile picture to view the stories you have posted and swipe up to get the complete list of people who have viewed your Instagram story. Once you open the list of views, you can also select a single user and choose to hide the story from him so that he can no longer view it, or contact him via Direct.

You've chosen the perfect cover image , implemented an efficient marketing strategy, and you're almost done setting up your store on social networks. Have you thought about adding a Facebook chatbot? You may not be sure it's worth it, or you may not know exactly what it is. You may be wondering if it could be a boon to your business, or just a desperate attempt to gain more followers. Don't worry, because in this article we will talk about just that, and you will have all your questions answered. We will start by trying to understand what a chatbot for Facebook is, and how to use bots in Messenger. Then we'll look at the benefits it can bring to your business . Finally, you will learn how to make a Facebook chatbot creator to create a bot for your page. Let's get started right away. Discover thousands of products to sell online. No credit card required, zero risk. GET STARTED FOR FREE What is the Messenger bot? A chatbot is an artificial intelligence program that can chat with your customers for you, offering pre-programmed answers to frequently asked questions. Conversation can be simple. On Facebook, a chatbot can, for example, direct customers to your product page. Or it can be smarter, and help them find the right product or change a reservation. Think of a Facebook Messenger chatbot as an assistant talking to your Facebook audience. From the customer's point of view, a Facebook Messenger chatbot is an added value. He answers his questions instantly, so your customer no longer has to google your site, go to the FAQ section, search for the relevant question, and finally get an answer. Plus, having a chatbot on Facebook saves you time. Quickly answers all those questions you should answer if bots didn't exist. It can also direct your customers to your product collection or provide them with your phone number or address. Do you need further confirmation? Here is some data on Facebook Messenger chatbots: 21% of consumers surveyed believe chatbots Photo Editing Services are the easiest way to contact a business. This statistic dates back to 2017, and the number is even higher today. Some customers may prefer human interaction to one with a bot. However, a recent survey found that 40% of respondents don't care whether there's a bot or a human on the other side as long as they get an answer. People are three times more likely to interact with your bot than to read your marketing emails . Furthermore, chatbots are unlikely to go out of business. Just see how their use has branched out into different areas: facebook chatbot: use Chatbot Status Report 2018 Convincing enough, right? So how can you use a Facebook Messenger bot for your business? How do Messenger bots work? There are tons of ways to use a Facebook chatbot for your business. For example, you can engage your audience with interactive content, drive traffic to your latest blog post, share shipping details, and more. Let's take a look at some of the main benefits of Facebook chatbots.