You've chosen the perfect cover image , implemented an efficient marketing strategy, and you're almost done setting up your store on social networks. Have you thought about adding a Facebook chatbot?
You may not be sure it's worth it, or you may not know exactly what it is. You may be wondering if it could be a boon to your business, or just a desperate attempt to gain more followers.
Don't worry, because in this article we will talk about just that, and you will have all your questions answered.
We will start by trying to understand what a chatbot for Facebook is, and how to use bots in Messenger. Then we'll look at the benefits it can bring to your business . Finally, you will learn how to make a Facebook chatbot creator to create a bot for your page.
Let's get started right away.
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What is the Messenger bot?
A chatbot is an artificial intelligence program that can chat with your customers for you, offering pre-programmed answers to frequently asked questions.
Conversation can be simple. On Facebook, a chatbot can, for example, direct customers to your product page. Or it can be smarter, and help them find the right product or change a reservation.
Think of a Facebook Messenger chatbot as an assistant talking to your Facebook audience.
From the customer's point of view, a Facebook Messenger chatbot is an added value. He answers his questions instantly, so your customer no longer has to google your site, go to the FAQ section, search for the relevant question, and finally get an answer.
Plus, having a chatbot on Facebook saves you time. Quickly answers all those questions you should answer if bots didn't exist. It can also direct your customers to your product collection or provide them with your phone number or address.
Do you need further confirmation? Here is some data on Facebook Messenger chatbots:
21% of consumers surveyed believe chatbots Photo Editing Services are the easiest way to contact a business. This statistic dates back to 2017, and the number is even higher today.
Some customers may prefer human interaction to one with a bot. However, a recent survey found that 40% of respondents don't care whether there's a bot or a human on the other side as long as they get an answer.
People are three times more likely to interact with your bot than to read your marketing emails .
Furthermore, chatbots are unlikely to go out of business. Just see how their use has branched out into different areas:
facebook chatbot: use
Chatbot Status Report 2018
Convincing enough, right?
So how can you use a Facebook Messenger bot for your business?
How do Messenger bots work?
There are tons of ways to use a Facebook chatbot for your business. For example, you can engage your audience with interactive content, drive traffic to your latest blog post, share shipping details, and more.
Let's take a look at some of the main benefits of Facebook chatbots.