Talking about feature/function only addresses the phone number list weak points of those who know they want to buy. What about those who know they have a problem but can't articulate the problem, let alone the phone number list solution? As Henry Ford often said, “If I had asked people what they wanted, they would have said faster horses.
If you only focus on showcasing your product, you won't be able to connect with people who are looking to solve problems. By the phone number list time they know they need a solution, chances are they've found an affinity for another brand that has answered their questions along the phone number list way.
But, when content marketing is done right, it helps with everything from brand awareness and sales to customer retention and upselling. As a content marketer, you can get so much more than a sale. Watch Robert Rose's recent video on the phone number list Strategic Content Marketing Spectrum in which he details the many benefits of content marketing outside of phone number list sales.
As Darren discovered, features and perks can be helpful. When people are choosing between several options, it really helps phone number list to have information about what exactly someone is getting – and it helps close a deal. But this type of content does not create lasting relationships or affinities for your brand. People make the phone number list purchase and don't need to revisit your website. Darren changed direction (his content tilted) and decided to create "a website with simple tips to help digital camera owners get the phone number list most out of their cameras."
What about the phone number list person influencing or making the decision? What do they really care about Chances are people want to feel secure in their recommendations and choices. The phone number list risk of making the phone number list wrong decision can mean a ding against their career – or, in extreme cases, a lost job. If you teach people, you empower people. When you help them learn something, you help them feel like the smartest person in the room (or at the very least competent compared phone number list to their peers).