An even less to hire them. Not only will they find no resonance with them, but because of their dubious provenance – perhaps you won't even speak the same language – you also risk seeing them disappear little by little or altogether overnight. . Many of these accounts are also inactive, and social networks are increasingly waging war on fake accounts and other bots. Dummy subscribers = Unqualified base Because of their indifference to what you publish, these subscribers – and again, if they are active! – constitute only a displayed figure, it is therefore impossible to then transform them into qualified prospects.
Whereas the interest of social networks for brands is to generate engagement and profit. It is also useless to try to contact them directly – as one could do after fax list noticing a new subscriber with an interesting profile – which is however a social selling practice that tends to show its effectiveness! Very poor return on investment It is better to have a smaller but qualified subscriber base than a large and inconsistent one! Not only does investing in buying followers and likes come at a price, but you may never see a return on your investment.
These subscribers do not show any interaction with your publications, and therefore do not feed the activity or the discussion on your networks, and even less do not generate traffic to your site, all this in no way helping the rise of your notoriety. And because of their hazardous attribution, you have no chance of turning these fake subscribers into customers. How to build a real base of qualified subscribers? There are other much more productive techniques to generate engagement around your brand and gain notoriety… Without having to inflate your statistics with subscribers without any affinity with your brand.