It is important to note that this concept is related to executive list storytelling. Therefore, brands will create a story to illustrate a market concept that a company follows. And, for this to be possible, it is necessary to structure the brand narrative on three bases: The executive list change that the brand proposes to the market; How the consumer benefits from committing to this idea; The future according to what the brand presents to the consumer.
Help understand the brand narrative. Do you want to understand the executive list brand narrative through good examples? First, think of Netflix and what it brought as a revolutionary idea. Before streaming, you found your favorite movies on Blockbuster, right? In its brand concept, Netflix indicated that the future is how we live today: easy and affordable access to executive list a great selection of content. netflix page. Therefore, we can understand that Netflix's brand narrative was to show you that you can watch movies and TV series by paying only a monthly subscription.
Salesforce, the CRM software company, is another interesting case study. In its executive list early days, the company had a narrative that pointed to the executive list "end of software." It was a powerful statement and it seemed unrealistic. However, by working on its concept, Salesforce redefined the classic software model that was about to become obsolete. Indeed, this is the scenario we see today. sales force campaign Salesforce said that in the future we would no longer have the software installed on our computers.