There's no real way to know how impacted your audience is by frame blocking, as open rates are measured by loading image pixels. No image loading means no opening is tracked. According to our previous research, when Gmail started enabling images by default in 2013, 43% of Gmail users used to view emails with images disabled. Does it show what Outlook users are doing? It's possible, but we have no way of knowing. Since you can't tell exactly how many of your audience are opening emails without images, it's best to craft your emails with image blocking in mind to ensure the best experience for everyone. How can you optimize emails for images?
There are several ways to code an email to deliver a great experience, even to customers where images are blocked. We will dive them here. Use live HTML as much as possible The best way to encode emails to ensure maximum accessibility is to encode emails with live HTML. This means not putting text (especially key information) in an image. Make Image Masking Service buttons and text coded in HTML instead of being created as a graphic. Use images specifically for images. Live Text Keep your text within paragraph and heading tags. Brand styles are important, but not more important than thinking about your subscriber's experience. Magic Spoon does a great job of getting their images to contain proper ALT text, but having them as live text inside a <p> tag would be really simple for a much punchier version without images, like what has does Ace Hardware:
Email from the magic spoon with images disabled Ace hardware email with images disabled Email from the magic spoon with images disabled Ace hardware email with images disabled I hope they at least have alt text. I can't imagine it taking more than 1-2 hours 2 code 2 improves accessibility. And you know my position… If you only do inline text for branding reasons, you care more about your font than your followers with limitations bulletproof buttons Using live text in calls to action (CTAs) is imperative. As the main driver of your email, you want to make sure your CTAs show up no matter what experience your subscribers are using. Use a bulletproof button to accomplish this and make sure your CTAs always show up: bijou-osco email with blocked images