Each of you knows how you like to be treated as a customer when you are the ones buying a product or service. When you think of your patients as customers, your mindset will change and you will have a better inkling on how your customers want to be treated. After all, the great businesses of tomorrow will be grown exactly the way great businesses have always been built - by doing marvelous things that meet the needs, wants, and desires of customers.
Which is why one of my key pieces of advice to my own customers is always don't have a commitment to customer service - have a commitment to your customers email list. When you do this, not only will your eyes be glazed and your ears flapping, you'll also know where you are headed - as the owner of a sustainable and growing business. This is a marketing delusion all business owners wish were true.
Wouldn't it be great to get huge results from marketing once in a while? Marketing does not work that way though, because familiarity with you and your business is critical to your target market choosing to buy your services. Developing that sense of familiarity among your prospects takes time and effort on your part. It also requires marketing consistency over time.