As an entrepreneur, it can be easy to get so wrapped up in your goals that you start treating customers and prospects like the numbers in your sales forecast. Attracting regular, repeat visitors to a website becomes an SEO marathon, and you suddenly lose sight of the fact that there are people getting all those keywords. Imagine your website as an online community that engages people with engaging content and helps them be their best. Time and again, companies set precedents for growth and success by adding value to the lives of others by providing helpful information and cultivating genuine connections.
There are so many ways to offer fun, new experiences and valuable ideas that improve the lives of others. A user's encounter with your content can provide a bright spot in their day or lead to employee data a complete shift in their perspective. That's what loyal customers and a loyal fan base are made of, and there are a number of ways you can achieve this. Have fun with games Games are fun and they allow people to relax. Icebreakers or card games relax people and spark good conversation.
Think of your website as a conversation that takes place between visitors and your business, and your game as an icebreaker that makes them feel comfortable enough to share their information. Wheel of Fortune is a popular game that generates excitement about winning. Include a game to win a ride on your website and you can reward visitors with free shipping, a gift or a discount that they can immediately use towards their purchase. This form of engagement is best used near key products on your eCommerce site, to provide checkout incentives. It's also a great tool for collecting email addresses on your landing pages, so you can stay in touch.