It's not enough to cut the grass of Xiaohongshu, Douyin wants a piece Number List of prairie of its own.
It is not difficult to see the shadow of Xiaohongshu from the "Ke Song" App, which was launched on the shelves of major app stores on July 8. Croissant's Slogan "Define Your Vitality" is similar to Xiaohongshu's "Mark My Life".
Douyin has long wanted to get a piece of Xiaohongshu’s grass growing business. Since 2018, planting grass has become an important part of Douyin’s interest in e-commerce. It increases the weight of planting content on the site, and uses algorithm advantages to build new products outside the site. But in the first two attempts, Douyin worked hard, but it turned out to be a slap in the face.
Now that we are once again digging gold and planting grass, and using an independent product to penetrate into the hinterland of Xiaohongshu, can Douyin get its wish?
1. Three Gus Planting Weeds
From product form to design language, "paying tribute" to Xiaohongshu in various details has become the reason why Croissant was hotly debated as soon as it came out.
In the navigation bar at the bottom of the home page, Kosong has set up the home page, search, creation, news and "I" first-level entrances, which are no different from Xiaohongshu except that the shopping channel is replaced by search. At the top, Croissant replicates Xiaohongshu's attention and discovery portal, only missing the local portal that shows the location.