A consistent tone of voice helps to build lasting Latest Mailing Database consumer trust. As we’ve already touched upon, identifying with a tone of voice Latest Mailing Database means identifying with a personality. And when consumers feel familiar with a personality then they are more Latest Mailing Database likely to be loyal to the brand behind it. So, although it’s possible to flex tone of voice for different scenarios and different audiences, you don’t want to go overboard.
Don’t sound like an over-zealous Gen Z in social, Latest Mailing Database and a stiff-upper-lip bank manager in your CRM emails. Strike a balance. But most importantly keep your core brand values in mind when writing anything. This means that even if Latest Mailing Database you express things or coin words differently in different circumstances, your customers, on a deeper level, will know what you stand for.
Once you’ve nailed your brand positioning Latest Mailing Database and brand values, and from those created tone of voice values and principles, you can really start to bring your tone of voice to life. And the best way to do this is to write, write, write! First create a messaging exploration document to show how your tone of voice values and principles can be Latest Mailing Database dialled up and down. Then write for your website, write on Instagram, write your newsletters, have fun with headlines, standfirsts, micro-copy, customer emails.