If your prospects only hear about your business once in a while, they will pay little attention to it. You do not develop "buzz". Even if you do get their attention when you do market, without sustained marketing, there is no sustained attention either. Prospects won't remember you or think of your business, when they need the kind of services you sell.
To be "top of mind" with your prospects, you must market regularly. Don't delude yourself that occasional marketing will or can bring you huge results. It's not logical. What works is consistent, ongoing and dependably regular marketing. That's email list what will pay off in huge results. Suzi Elton provides business writing that attracts targeted prospects to your service business and converts them into clients for you. She is a Robert Middleton Certified Action Plan Marketing Coach, as well as a professional writer.
Her website offers a free series of 8 assessments you can use to analyze your own site. The best internet marketing business is to have volumes of clients buying and supporting your products and services. In internet marketing, then, it is an imperative to search for your target market or niche market and drive them to your site to generate a sale from them.