DingTalk is an internal incubation product of Alibaba. It was established in May 2014. It is an instant messaging tool specially created by Alibaba Group for small and medium-sized enterprises to focus on teamwork and work communication. It improves Buy email list the efficiency of communication and collaboration inside and outside the enterprise or group.
DingTalk users are mainly located in small and medium-sized enterprises, because large enterprises generally have their own systems, while small enterprises do not have the ability to develop enterprise systems. Small and medium-sized enterprises in China occupy a high proportion, and enterprise-level services are a 100 billion-level market.
DingTalk product form
Through Dingding, people and enterprises are connected. Users are strongly dependent on work scenarios and enterprise business. Users can gather on Dingding. The purpose of Ali is to enter the enterprise-level market; the second is to make up for users in the business layout. The weakness of weak relationships leads users to Alibaba-based products such as Alibaba Business Travel, Tmall, and Alibaba Cloud, opening up other ecological chains and realizing a closed loop.
Finally, Dingding will be promoted, marketed, and drained through Ali-based products, so as to increase the number of users of Dingding, achieve mutual benefit and strengthen each other.
Enterprise user portrait
According to the size and classification of the enterprise, the following four enterprise user portraits are obtained:
Profile 1: Microenterprises with less than 20 employees
Micro-enterprises are mostly start-ups with 3-5 years of age. They are run by family-run workshops. Most of the office space is located in residential buildings. The company does not have a clear organizational structure; the system is not sound enough.
The value DingTalk provides: DingTalk conveys the management thinking and approach of formal companies to these micro-enterprises