Logo design has taken an interesting turn from the past few years. A number of trends from 2015 are still being incorporated, as well as from many decades past. The retro revival became an even stronger movement, with design appropriation from many eras and styles. Much of modern branding mimics the 50s, 60s, 70s, 80s, and even 90s. Scripted fonts have returned with a new application. Instead of the medieval or teenage look, the 2016 typography is signature, deliberate and aims to tell a story about the people it represents. This type alone can constitute an entire logo. On the other side, a whole new look has emerged from the rapid development of new technologies. The expansion of the internet, responsive design, grid layouts, and UX/UI practices have influenced how a logo should fit into this world. The 2016 logos are standouts that focus on peloton leadership through innovation. A common tactic to turn heads is to adopt bright, eye-catching colors. The past decade has focused on keeping it simple and reducing logo embellishments.
With the increased focus on user orientation, many designs are streamlined, but lack originality. The desire to incorporate these two traits in order to be marked as unique is at the heart of the 2016 logo trends. 1. Manuscript boulan Handwritten logos are a surefire way to be one of a kind. Since everyone's handwriting is individual, this style lends authenticity to the number one brand identity piece. This look contrasts sharply with the uniformity of most digital content. It achieves the most important goal, which is to stand out. This trend is part of a larger whole that focuses on the revival of stunning typography. It was born out of an increase in the availability of web-friendly fonts. Luckily, it's been updated from the table style that dominated this category. This timeless, whimsical Phone Number List take will dominate logo design in 2016 and beyond. To create a successful handwritten logo, 2. Single line The Mono-Line logo design is a trend that has been going on for a few years.
There are spinoffs in this category that include mono-crest, mono-script, and line-craft. This trend uses a single-weight outline for both image and text. It has been widely adopted in the craft category and is used for cafe, food, micro business and street markets. It is embraced in the craft movement, where a connection to local products and producers is emphasized. Popular colors to use with single line logos are muted greys, browns and purples. Single-line logos can include text only, image only, or both. 3. Minimalist/Scandinavian Coffee The minimalist design is characterized by its use of large negative space and sans serif fonts. Due to its clean appearance, it has been widely adopted in graphic design, web, and even home decor. In 2016, Scandinavian logos can be used in many ways. First, minimalism works as a standalone style when paired with grid layouts and bold contrast. This consistent trend has been popular around the world for many years. Additionally, it can be paired with more complex elements, such as artwork, to play on the nostalgic trend that is reappearing in modern logo design. When designing a minimalist logo, think about what you can take away rather than add.