At affiliatewp, we always like to better understand the email list pain points of our audience – and one of the things affiliate marketers seem to struggle the most with is picking a niche . What is commonly called a niche has traditionally been called a target market , but now the two terms seem to be somewhat interchangeable among affiliate marketers. Before we can have a meaningful conversation on the subject, we need to make a clear distinction! In this article, we're going to think of the niche as being on the business side, rather than a specific group of people you're trying to target with your marketing.
For example, if you are an activewear company, your niche might be activewear for middle-aged women and your target market is middle-aged women who want to stay active. In this case: niche = what you sell and target market = who you sell to email list there are some arguments that a target market is broad and a niche is very specific, but in reality your target market can be as broad or as narrow as needed. Now let's talk about three important elements of choosing an affiliate marketing niche . 1. Passion despite what some internet marketers say, affiliate marketing is not a get-rich-quick strategy or a hands-off form of passive income. In reality, affiliate marketing requires a lot of dedication if you want the results to be truly worth it.
This is why the element of passion is so important. But email list when I say passion , I mean several different things:what interests you what are you good at what do you already spend your time on? Where is your knowledge and expertise? In this context, passion can even mean a hobby or pastime. Point is : the affiliate niche you choose should be something you naturally want to invest your time and effort into. It's not just because building an affiliate website or landing page is so much more fun when you love the subject; that.